CEO · CRO · GTM Architect

I scale revenue.
Others talk about it.

CEO & Founder of SalesDriver. I build AI-powered GTM systems, close enterprise deals, and scale the teams that drive compounding growth. $200M+ in career sales influenced across 20+ years.

$200M+

Career Sales Influenced

128%

Avg Annual Growth

20+

Years in GTM

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About

CEO. Revenue architect.
Growth operator.

I've spent 20+ years scaling revenue organizations — closing major enterprise deals, growing companies from 3 to 45 people, and engineering the AI-powered GTM systems that drive compounding growth.

In 2018, I founded SalesDriver as CEO and CRO. We've generated $16M+ in closed revenue at 128% average annual growth — powered by AI-native outbound systems we designed and built from scratch. I like ideas, but I like execution more.

Today, I'm also building CORA — an autonomous AI system orchestrating real revenue operations with real results. Not a demo. A live system. It's the clearest proof that I don't just advise on AI — I ship it.

Revenue Growth

AI-Native GTM

Team Scaling

Systems & Execution

Track Record

Growth you can
measure.

$16M+

Closed Revenue at SalesDriver

Six years of compound growth, 128% average annual increase. Built from zero with AI-powered prospecting and deeply consultative selling.

$4.3M

18 Deals / 2023–2024

High-value accounts closed through personalized engagement strategies. No spray-and-pray — every deal built on research and relevance.

180%

RFP Conversion Improvement

Redesigned the enterprise RFP process at a global agency network, nearly tripling win rates on multi-million dollar deals.

60%+

Pipeline Time Reduction

AI-powered GTM systems using proprietary automation and best-in-class sales tech. From months to weeks.

3→45

Team Scaling

Grew a media company from 3 to 45 employees in 18 months. Built teams, infrastructure, and revenue simultaneously.

12K+

LinkedIn Followers

Personal brand as pipeline. Built an engaged audience of sales leaders, founders, and revenue operators through consistent thought leadership.

What I Build

Growth engines,
not slide decks.

I work with founders and revenue leaders who need a CEO-level operator to architect the system, scale the team, and drive the number.

GTM Architecture

Outbound Systems That Scale

Custom-built prospecting engines using AI, intent data, and multi-channel sequencing. I design the stack, write the plays, and wire the automation — then hand you a system that compounds.

Sales Leadership

Revenue Team Building

Recruiting, training, and coaching sales teams that move deals. I've scaled teams from zero and turned underperforming orgs into revenue machines.

Enterprise Sales

High-Ticket Deal Close

Closing $500K–$5M+ contracts. I coach through complex negotiations, build internal champions, and land deals that stick.

AI Integration

AI-Native Revenue Ops

Embedding AI across outbound, lead scoring, forecasting, and account strategy. Real automation — not "AI theater."

Board Advising

Revenue Strategy & Vision

Monthly coaching on GTM strategy, pipeline health, and scaling. I bring founder-CEO perspective to your board or advisory role.

Executive Coaching

1-on-1 Leader Development

CRO/VP Sales coaching. Sales skill development, deal strategy, and leadership execution. Hands-on, accountability-driven.

The Engine

Meet CORA

Cognitive Orchestration for Revenue Automation

CORA is the autonomous AI system running SalesDriver's revenue operations — right now. Not a mockup. Not a pitch deck. A live orchestration layer that coordinates outbound campaigns, CRM updates, social publishing, lead scoring, and competitive intel across every connected platform. It decides what to do, does it, and learns from the results.

CORA Command Center — Live

$1.4M

Pipeline Generated

▲ 23% vs last quarter

Active Campaigns

▲ 3 launched this week

4.8%

Avg Reply Rate

▲ 1.2pp above benchmark

847

AI Decisions Today

autonomous — 3% escalated

Live Activity Feed

✉Launched "Q2 SaaS CRO" sequence — 340 leads enrolled2 min ago
⚡Moved 4 deals to "Demo Scheduled" in GHL pipeline8 min ago
📢Published LinkedIn carousel — "5 Outbound Myths"23 min ago
🔍Flagged competitor pricing change — brief sent to Slack41 min ago
💬Drafted Intercom reply for onboarding question1 hr ago
✉A/B tested subject lines — Variant B winning at 38% open1.5 hr ago

Connected Systems

GoHighLevel

Instantly

Followr

Slack

Intercom

Fireflies

Supabase

Gmail

OpenClaw

Brand Voice Swarm Ops Lead Sync Repurpose Call Prep Pipeline Review

CORA runs on the Paperclip hierarchy — a multi-tier agent architecture with Boss, Manager, and Worker agents, graduated permissions, adversarial input gating, and swarm orchestration. Every action is auditable. Every decision is traceable. This is what "AI-native" actually looks like.

Free Tools

Revenue tools. Built for operators.

We built these for ourselves first. Now they're free for anyone serious about scaling revenue with systems, not guesswork.

📊

Pipeline Calculator

Model your pipeline coverage, conversion rates, and revenue targets. See exactly how many leads you need at each stage to hit your number.

Pipeline Strategy

🔍

ICP Qualifier

Score prospects against your ideal customer profile in seconds. Weighted criteria, firmographic matching, and fit scoring — no spreadsheets required.

Lead Qualification

✉️

Outbound Sequence Grader

Paste your email sequence and get a line-by-line teardown. Subject line strength, personalization depth, CTA clarity, and reply-rate prediction.

Outbound Systems

💰

Comp Plan Modeler

Design sales compensation structures that drive the right behaviors. Base/variable splits, accelerators, and team vs. individual incentive modeling.

Sales Ops

📋

Deal Scorecard

Evaluate any deal against 12 qualification criteria. MEDDPICC-based scoring with automated red flag detection and next-step recommendations.

Deal Strategy

⚡

Tech Stack Auditor

Analyze your revenue tech stack for redundancy, gaps, and integration health. Get a prioritized action plan to streamline your GTM infrastructure.

Revenue Ops

Skills & Prompts

Prompts that actually work.

Real prompts we use daily in our revenue operations. Copy them, paste them into Claude or ChatGPT, and put them to work.

A note on these skills: These are standalone base prompts — useful and battle-tested on their own. They won't give you CORA (that's a full orchestration layer with connectors, memory, and swarm agents). But they'll give you a taste of the thinking behind it, and each one is genuinely useful for day-to-day revenue work. Click any card to reveal the prompt.

Prospecting & Research

Account Research Brief

Deep-dive a target company before outreach. Gets you company context, pain points, decision makers, and a personalized angle in 60 seconds.

Research

Click to reveal prompt →

You are a B2B sales research analyst. I need a pre-call research brief for [COMPANY NAME]. Research and provide: 1. **Company Overview**: What they do, size, funding stage, key products 2. **Recent News**: Last 90 days — leadership changes, product launches, funding, partnerships 3. **Likely Pain Points**: Based on their industry, size, and stage — what operational challenges are they probably facing? 4. **Key Decision Makers**: Who would own the budget for [YOUR SOLUTION CATEGORY]? List likely titles and roles. 5. **Personalized Angle**: Based on everything above, what's the single best opening angle for outreach? Write a 1-sentence hook I can use in a cold email. 6. **Landmines to Avoid**: Any sensitivities, recent layoffs, bad press, or competitor relationships I should know about? Be specific and opinionated. I'd rather have a strong hypothesis than a safe summary.

ICP Fit Scorer

Evaluate whether a prospect matches your ideal customer profile. Returns a weighted score with a go/no-go recommendation.

Qualification

Click to reveal prompt →

You are a sales qualification expert. Score this prospect against our ICP criteria: **Prospect:** [COMPANY NAME] **Our ICP:** [DESCRIBE YOUR IDEAL CUSTOMER — industry, size, tech stack, buying triggers] Score each dimension 1-10 and provide reasoning: - **Company Size Fit**: Are they in our sweet spot? - **Industry Alignment**: Do we have proven wins in their vertical? - **Budget Likelihood**: Can they afford our solution? What signals suggest budget? - **Technical Fit**: Does their tech stack integrate with ours? - **Timing Signals**: Are there buying triggers present? (hiring, funding, leadership change, tech migration) - **Champion Access**: How easy is it to reach a decision maker? Then give me: - **Overall Score**: X/100 - **Grade**: A (pursue aggressively), B (worth a sequence), C (nurture only), D (skip) - **Recommended Action**: Specific next step based on the score

Competitive Battlecard

Build a sales battlecard for any competitor. Strengths, weaknesses, objection handling, and win strategies.

Competitive Intel

Click to reveal prompt →

You are a competitive intelligence analyst for a B2B sales team. Build a battlecard for selling against [COMPETITOR NAME]. **Our product:** [YOUR PRODUCT/SERVICE] **Their product:** [COMPETITOR PRODUCT] Provide: 1. **Their Strengths**: What they genuinely do well (be honest — reps need to know) 2. **Their Weaknesses**: Where they fall short — based on reviews, churn patterns, known gaps 3. **Our Differentiators**: Where we win head-to-head. Be specific, not generic. 4. **Common Objections**: Top 3 things prospects say when comparing us to them 5. **Objection Responses**: For each objection, give a specific rebuttal with proof points 6. **Trap Questions**: Questions our reps can ask in discovery that expose the competitor's weaknesses without naming them directly 7. **Win Strategy**: If a prospect is evaluating both, what's our play-by-play to win? Format as a clean reference card a rep can pull up during a call.

Outreach & Messaging

Cold Email Writer

Generate a personalized cold email sequence. Writes the initial email plus 3 follow-ups with different angles.

Outbound

Click to reveal prompt →

You are an expert cold email copywriter who has written sequences with 5%+ reply rates. Write a 4-email cold outbound sequence. **Target Persona:** [TITLE at COMPANY TYPE] **Pain Point We Solve:** [SPECIFIC PROBLEM] **Our Value Prop:** [WHAT WE DO AND WHY IT MATTERS] **Social Proof:** [RELEVANT RESULT OR CLIENT WIN — no names needed] For each email in the sequence: - **Subject line** (under 40 characters, no clickbait) - **Body** (under 100 words, conversational, no corporate speak) - **CTA** (one clear ask, low friction) - **Timing** (days after previous email) - **Angle** (what makes this follow-up different from the last) Rules: - First email: lead with insight, not pitch - Second email: different angle, reference the first - Third email: social proof or case study - Fourth email: breakup email with value leave-behind - Use "you" more than "we" in every email - No "I hope this email finds you well" or "just checking in"

LinkedIn Message Sequence

Write a 3-touch LinkedIn outreach sequence. Connection request, follow-up, and value drop — no spam.

Social Selling

Click to reveal prompt →

You are a LinkedIn outreach specialist. Write a 3-touch LinkedIn sequence that doesn't feel like spam. **My role:** [YOUR TITLE] **Target:** [THEIR TITLE at COMPANY TYPE] **Goal:** Book a conversation about [TOPIC] **Shared context:** [ANY MUTUAL CONNECTIONS, SHARED GROUPS, CONTENT THEY POSTED, ETC.] Write: 1. **Connection Request Note** (under 300 characters — LinkedIn limit). No pitch. Give a genuine reason to connect. 2. **First Message** (after they accept, 2-3 days later). Reference something specific about them. Introduce your angle without selling. Ask a question. 3. **Follow-Up** (5-7 days after message 1). Provide value — share a relevant insight, resource, or perspective. Soft CTA to chat. Rules: - Sound like a human, not a sequence - No "I'd love to pick your brain" or "I see we're both in [industry]" - Every message should give before it asks - Keep all messages under 150 words

Subject Line Generator

Generate 10 high-open-rate subject lines for any cold email. Tested patterns from 50K+ sends.

Copywriting

Click to reveal prompt →

You are a cold email subject line expert who has A/B tested thousands of subject lines. Generate 10 subject lines for a cold email. **Context:** Selling [PRODUCT/SERVICE] to [TARGET PERSONA] **Email angle:** [BRIEFLY DESCRIBE THE EMAIL'S MAIN POINT] Generate 10 subject lines using these proven patterns: 1. Question format (curiosity gap) 2. Specific number/stat 3. Mutual connection or reference 4. Observation about their company 5. Pattern interrupt (unexpected) 6. Time-sensitive but not fake-urgent 7. Pain point callout 8. Social proof hint 9. Short and cryptic (under 4 words) 10. Your wildcard — best creative option Rules for all: - Under 40 characters each - No ALL CAPS, no emojis, no exclamation marks - No "Quick question" or "Reaching out" - Would pass the "would I open this?" test - Rank them by predicted open rate, best first

Deal Strategy & Pipeline

Discovery Call Prep

Prepare for a discovery call with a structured question framework, agenda, and objection pre-handling.

Discovery

Click to reveal prompt →

You are a sales coach preparing a rep for a discovery call. Build a complete call prep sheet. **Prospect:** [COMPANY NAME] **Contact:** [NAME, TITLE] **What we sell:** [YOUR PRODUCT/SERVICE] **What we know so far:** [ANY CONTEXT — HOW THEY CAME IN, WHAT THEY SAID, ETC.] Provide: 1. **Pre-Call Research** (3-4 bullet points about their company/role I should reference) 2. **Opening** (first 30 seconds — how to set the agenda and build rapport) 3. **Discovery Questions** (8-10 open-ended questions organized by: Current State → Pain → Impact → Future State → Timeline → Process) 4. **Red Flags to Listen For** (signals this deal might not be real) 5. **Likely Objections** (top 3 with pre-loaded responses) 6. **Close the Call** (how to end with clear next steps and commitment) 7. **Post-Call Checklist** (what to document in CRM immediately after) Make it actionable — something I can print and have next to me during the call.

Deal Risk Analyzer

Paste your deal notes and get a brutally honest risk assessment with specific actions to de-risk.

Pipeline Health

Click to reveal prompt →

You are a VP of Sales reviewing pipeline deals. I'm going to give you my notes on a deal. Be brutally honest about the risks — I need truth, not optimism. **Deal:** [DEAL NAME] **Value:** [DEAL SIZE] **Stage:** [CURRENT STAGE] **Days in pipeline:** [NUMBER] **Notes:** [PASTE YOUR CRM NOTES, CALL SUMMARIES, OR JUST DESCRIBE WHERE THE DEAL STANDS] Analyze and provide: 1. **Deal Health Score**: 1-10 with reasoning 2. **Top 3 Risks**: What could kill this deal? Be specific. 3. **Missing Information**: What don't we know that we should? 4. **Single-Threaded Risk**: Are we relying on one champion? What happens if they leave? 5. **Timeline Reality Check**: Is the close date realistic or wishful thinking? 6. **Next 3 Actions**: The exact steps to de-risk this deal, in priority order 7. **Kill or Commit**: Should we keep investing time or cut our losses? Don't sugarcoat it. Bad news early is better than a slipped deal later.

Proposal Builder

Generate a structured proposal outline with pricing framework, ROI narrative, and implementation timeline.

Closing

Click to reveal prompt →

You are a proposal strategist. Build a winning proposal outline for this deal. **Prospect:** [COMPANY NAME] **Their problem:** [WHAT THEY TOLD US IN DISCOVERY] **Our solution:** [WHAT WE'RE PROPOSING] **Deal size:** [APPROXIMATE VALUE] **Decision makers:** [WHO WILL READ THIS] **Competitors they're evaluating:** [IF KNOWN] Build a proposal with these sections: 1. **Executive Summary** (2-3 sentences — problem, solution, expected outcome) 2. **Understanding Their Situation** (prove we listened — mirror their pain back) 3. **Proposed Solution** (what we'll do, structured in phases) 4. **Expected Outcomes** (quantified where possible — ROI, time saved, revenue impact) 5. **Investment** (pricing structured with options: good/better/best tiers) 6. **Implementation Timeline** (week-by-week for first 90 days) 7. **Why Us** (3 differentiators, not generic — specific to this deal) 8. **Next Steps** (clear call to action with deadline) Write in the prospect's language, not ours. Reference things they said in discovery. Make the reader feel like this was written specifically for them — because it should be.

Operations & Analysis

Pipeline Review Prep

Prep for your weekly pipeline review. Prioritize deals, flag risks, and get a clear action plan for the week.

Rev Ops

Click to reveal prompt →

You are a revenue operations analyst helping me prepare for my weekly pipeline review. Here's my current pipeline: [PASTE YOUR DEAL LIST — for each deal include: Name, Value, Stage, Days in Stage, Last Activity, Next Step] Analyze and provide: 1. **Priority Stack Rank**: Order my deals by likelihood to close this quarter, with reasoning 2. **Stale Deals**: Any deal with no activity in 10+ days — flag it and recommend action 3. **Stage Accuracy Check**: Based on the information, are deals in the right stage? 4. **Coverage Analysis**: Total pipeline vs. quota — am I covered? 5. **This Week's Actions**: Top 5 things I should do this week to move pipeline forward 6. **Deals to Kill**: Any zombie deals I should remove? Be honest. 7. **Forecast Call**: What's my realistic commit number for the quarter? Be data-driven and direct. I don't need encouragement — I need clarity.

Post-Call Summary

Turn messy call notes into a structured CRM update with action items, deal insights, and next steps.

CRM Hygiene

Click to reveal prompt →

You are a sales ops assistant. Turn my rough call notes into a clean CRM update. **Call notes:** [PASTE YOUR RAW NOTES — messy is fine, bullet points, fragments, whatever you captured] Generate: 1. **Call Summary** (3-4 sentences — what happened, key takeaways) 2. **Key Stakeholders Mentioned** (names, titles, roles in the deal) 3. **Pain Points Confirmed** (what problems did they explicitly mention?) 4. **Budget / Timeline Signals** (any hints about money or timing?) 5. **Objections Raised** (what concerns came up?) 6. **Competitive Mentions** (did they name alternatives?) 7. **Action Items — Ours** (what did we commit to doing?) 8. **Action Items — Theirs** (what did they commit to doing?) 9. **Recommended Next Step** (what should happen next and by when?) 10. **Deal Stage Recommendation** (based on this call, what stage should this deal be in?) Format for easy CRM paste — clean headers, bullet points, no fluff.

Win/Loss Analyzer

Analyze a closed deal (won or lost) for patterns. Extract lessons to improve future win rates.

Analysis

Click to reveal prompt →

You are a sales strategist conducting a win/loss analysis. Analyze this closed deal. **Outcome:** [WON / LOST] **Deal:** [COMPANY NAME, DEAL SIZE] **Sales cycle length:** [DAYS] **Competitor:** [WHO WE COMPETED AGAINST, IF KNOWN] **Deal summary:** [DESCRIBE WHAT HAPPENED — how it started, key moments, how it ended] Provide: 1. **Root Cause**: Why did we ultimately win/lose? Be specific. 2. **Key Turning Points**: 2-3 moments that determined the outcome 3. **What We Did Well**: Even in a loss, what worked? 4. **What We Should Improve**: Even in a win, what was sloppy? 5. **Process Gaps**: Did our sales process fail us anywhere? 6. **Pattern Recognition**: Does this deal pattern match others we've won/lost? 7. **Actionable Takeaways**: 3 specific changes to make for similar deals going forward 8. **Team Coaching Note**: What should the manager reinforce with the rep based on this deal? Be analytical, not emotional. The goal is system improvement, not blame.

Thinking